Fast food ads amuse me

No, seriously. We've been having a blissful Love Den-based 4-day weekend which has, invariably, included a few hours plonked in from of the idiot box. I don't tend to consume much teev during the week, so it's been interesting to reconnect.

One thing which has caught my fancy has been the tone and text of fast food ads. About a year ago, I personally made a conscious effort to remove fast food from my diet (as part of the overall Get Fit Ya Fat Bastard Before You Become a Typical Old Fat Bastard plan... also involved swapping the pack-a-day fags for gym membership and a new bike). Watching fast food ads has provided me with much mirth, as they no longer hold the mouth-drool factor which clouded their efficacy previously.

Working for a major supplier of fresh food ingredients to most of these companies, it's been interesting to watch from the inside the transformation of their predominantly lard-arse fair, through the pseudo-healthy options, to out-and-out Heart Foundation tick territory. And now they seem to be back full circle: and for KFC at least, they seem pretty effin proud of the double-time march back into meal options dripping in saturated fats, caked in salt and dipped in sugar. (I can't find the actual advert, but here's a little bit on the whole campaign to rid the world of Tower Burger-less angst. No, seriously. There was even a petition... I'm. Not. Makin. This. Up.)

Going in another direction entirely, both Maccas and HJs are trying to re-invent themselves as "sophisticated". First it was the bullshit me-first campaigns (and the entire promise in general) of the bullshit Angus burgers. But this little gem has me all giggly... the key line - "ahh, garlic mayo. Mmmm" - pretty much brands its target market as gruff buffoons with little to no cuisine education.

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